Privacy policy
How Semawise handles data, in plain terms. We keep this light on purpose: we run one analytics tool, and only after you say yes.
What we collect
In short: Anonymized usage data through Google Analytics 4 — and nothing until you consent.
When you accept, Google Analytics 4 may record which pages you view, an approximate location derived from your IP (which we do not store), your device and browser type, and the site that referred you. We do not ask for your name, and we do not run advertising trackers.
Consent Mode v2
In short: Analytics is denied by default and stays off until you opt in.
Semawise uses Google Consent Mode v2 with analytics and advertising storage set to denied on every first visit. No analytics cookies are written and no measurement runs until you accept through the cookie banner. Decline, and the denied state simply remains.
Cookies and local storage
In short: Your choice lives in your own browser under the cookie-consent key.
We save your accept-or-decline decision in your browser's localStorage so we don't ask on every page. Analytics cookies from Google are set only after you accept.
How we use it
In short: Only to see what's read and what's missing, so we can write better.
Aggregate traffic patterns tell us which explainers are useful and where the gaps are. That is the whole purpose — there is no profiling, scoring, or individual targeting.
Google as a third party
In short: The data you consent to flows to Google, which processes it under its own terms.
Google Analytics is provided by Google LLC, which acts as a separate data processor and handles the data under its own privacy policy. We access only aggregated reports inside the Analytics dashboard.
We never sell your data
In short: No sale, no rental, no sharing for anyone else's marketing.
Semawise does not sell, rent, or trade personal data. The only sharing that happens is the analytics measurement you opt into above.
Your choices and rights
In short: You can opt out, reset consent, or ask us to help with access or deletion.
To withdraw consent and be asked again, clear this site's data or remove the cookie-consent entry from localStorage, then reload. Because we collect anonymized analytics rather than named records, we usually cannot tie data back to you individually; for any access or deletion request, email ask@semawise.com and we'll do what we can.
Children
In short: This site is for adults; we don't knowingly collect data from anyone under 18.
Semawise is not directed to children, and we do not knowingly collect information from anyone under 18, or under 13 in any case. If you believe a child provided data, contact us and we will remove it.
Retention
In short: Analytics data is kept only as long as it's useful, then it ages out.
Aggregated analytics is retained under Google Analytics' standard retention settings and is not stored separately by us. Your local consent flag stays in your browser until you clear it.
Security
In short: The site is served over HTTPS and holds no account logins or payment data.
Semawise is a static, read-only publication with no user accounts, passwords, or checkout. That keeps the attack surface small, though no method of transmission over the internet is ever perfectly secure.
Changes
In short: If this policy changes, the current version always lives on this page.
We may update this policy as the site evolves. Material changes will be reflected here, so the version you see is the one in effect.
Contact
In short: Questions about privacy go straight to our inbox.
Email ask@semawise.com with anything about this policy or your data.